Скачать превью для видео «C Spire "Unicorn Quest" | iPhone 18 Pro Campaign by Lewis»

Описание со страницы видео: When Apple launched iPhone 18 Pro, C Spire didn't want another feature demo. Lewis created "Unicorn Quest," a story about a dad, his daughter, and one very magical walk in the woods.

THE WORK
The girl asks her dad if he thinks they will find a unicorn, and her dad turns the camping trip into a special adventure. He uses iPhone 18 Pro to find their way and capture the journey, which ends with a deer in the clearing and a photo sent to Mom: "We found a unicorn."

THE STRATEGY
C Spire was the only major U.S. wireless provider to build the iPhone 18 Pro's new manual shutter control into its core storyline. It turned a product feature into the emotional turning point of the spot.

Before concepting, Lewis developed three audience personas: Apple Aficionados, Apple Loyalists on a Budget, and Best-in-Class Tech (Android users). We mapped each one's touchpoints, media habits, and feature priorities. That framework, along with competitive analysis, shaped a campaign that ties a global tech launch to C Spire's distinct regional voice and builds on the warmth and trust behind the brand.

The campaign is running across TV/OTT, OOH, digital display, search, social, retail, and web. It follows the "Like a Boss" Super Bowl campaign from the Lewis and C Spire partnership, https://youtu.be/1oX4JnvLzS0?si=nI8J7jssSErK4ddb

#CSpire #iPhone18Pro #LewisCommunications

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