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The simple, the honest and human, as antidote to the complexity of life. “Simple Stories”, the Prada Fall/Winter 2026 campaign, reflects on the women’s and men’s collections by Miuccia Prada and Raf Simons through imagery that valorizes the extraordinary within the ordinary.
Through the lens of director Barry Jenkins, scenes of domestic intimacy and normalcy are reframed, captured, preserved and given significance. Brought to life by Prada Ambassadors Kelvin Harrison Jr., Hunter Schafer, Chen Haoyu and Troye Sivan, the still and motion images evoke an exchange between fashion and cinema. Clothes become another character within fragments of implied narratives, while enigmatic portraits and still lives form images that are intentionally quiet, reflective and real.

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Creative Directors: Miuccia Prada and Raf Simons
Film Director: Barry Jenkins
Campaign Creative Direction: Ferdinando Verderi
Talents: Kelvin Harrison Jr., Hunter Schafer, Chen Haoyu, Troye Sivan

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