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Founded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world’s most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max.
It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path, under the creative direction of Chief Creative Officer Pieter Mulier.
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Photographed by Steven Meisel, the campaign presents a series of cinematic vignettes, capturing Versace’s hold on a new generation, bridging past, present and future.
Immersed in the visual culture of the House, surrounding artefacts and images assert the power of Versace’s singular attitude. Archival magazines, spanning the 1990s and 2000s, showcase Meisel’s historic imagery alongside previously unseen objects. Rare volumes of Vanitas explore the origins of Gianni Versace’s uncompromisingly opulent world.
This dialogue with the iconography of the past is reflected in the Fall Winter 2026 collection, honouring the foundational codes of the House, established by Gianni and Donatella Versace: grit and glamour, the divine and dirty, classicism and the street. Uncomplicated elegance, unbound by inhibition, bearing Versace’s unmistakable motifs: the Medusa, Greca, and a daring clash of leather and gold.
Versace Obsessed, Chapter II reclaims the rich heritage of the past, asserting its legacy through the unforgettable, unapologetic lens of now.
